Founder & CEO of Omniconvert · Author of The CLV Revolution
Valentin Radu
I help eCommerce leaders grow by understanding which customers create long-term value—and aligning acquisition, retention, customer research, experimentation, and the team around those customers.
Read my story · Explore the book · Watch and listen
Growth gets healthier when customer value becomes the operating system
Most companies keep pushing for more traffic while the real leaks remain hidden: the wrong customers, weak onboarding, fragmented data, poor retention, and teams optimizing different numbers. Customer Value Optimization connects those pieces so growth becomes more profitable and more sustainable.
20+ years
Building and advising B2B and B2C businesses.
4 ventures
Lessons from wins, failures, software, insurance, and eCommerce.
100+ keynotes
Speaking on eCommerce, CLV, CRO, experimentation, and customer value.
250,000+ customers
Served through the online car-insurance business I co-founded.
What I work on
Customer Value Optimization
Turn customer insight into a company-wide growth system, not another marketing dashboard.
Customer Lifetime Value
Measure customer quality, improve the CAC:CLV relationship, and stop treating all revenue as equal.
Customer Research
Combine behavioral data with surveys, interviews, Jobs to Be Done, and customer-journey evidence.
CRO & Experimentation
Run meaningful tests against customer problems instead of building a backlog around what is easy to test.
Acquisition Quality
Connect creative, channel, promise, and post-purchase behavior so acquisition brings in customers worth keeping.
Team Alignment
Give marketing, product, support, sales, and leadership one shared view of customer progress and value.
The CLV Revolution
I wrote The CLV Revolution: Transform Your E-commerce with Customer Value Optimization to give eCommerce owners and practitioners a practical blueprint for moving from one-time transactions to durable customer relationships.
Conversations and teaching
I founded the CVO Academy and have taught alongside Bob Moesta, Dennis Yu, Karl Gilis, Val Geisler, Chase Dimond, and other practitioners across acquisition, research, customer experience, retention, and analytics. Dennis and I also co-hosted Ecommerce Growth Stories, a 40-episode show about the people and systems behind durable eCommerce growth.
Latest thinking
Start Here: Customer Value Resources from Valentin Radu
A guide to Valentin Radu’s customer value, book, podcast, media, Omniconvert, CVO Academy, Dennis Yu, and BlitzMetrics resources.
Build around the customers worth keeping
Start with the book, browse the research, or invite me to contribute to a podcast, event, workshop, or executive conversation.